Robert sharp was the guy who come to our class to speak about his company out adventures, he was the co founder of this copany from past 3 years and Out adventures mainly  focus on LGBT(lesbian, gay, bisexual, transgendered). tourism and their resbonsibilty is that to travel with 100% carbon off set. Out adventures travel company travels to 19 countries including Antartica, India, Egypt, Chile, Argentina. etc Robert sharp told in his presentation about the decrease in his sale in 2009 due to the struggling economy and rise of "stay cation". 

 

Robert sharp also tell us abou different trip styles available . OUT adventure main focus on active, comfort and culture vacation. he also focus on marketing for niche tour company such as putting on facebook, twitter etc for social networking of the company. i also learn about LGBT tourim  was niche market that was used to break down by many companies . According to me they don't focus on LGBT tourism bcause they provide unique selling proposition which set them apart from others while still maintaing the intergity of their target arget. And i come to know about this compny that they rise in just few years because they are not so old in these field.